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Glow & Gild

Guide

Skincare During Pregnancy

Most pregnancy skincare advice online is a list of banned ingredients with no source attached. The labels themselves are more specific, and far less dramatic, than the lists suggest.

By Sawyer V. · Published September 24, 2026 · Last updated September 24, 2026

A pregnant person applying moisturizer at a bathroom mirror

The short answer

Retinoids are the clear one to stop: the label for tretinoin cream states it should not be used during pregnancy. Azelaic acid, niacinamide, mineral sunscreen and plain moisturizers are the common substitutes. Sun protection matters more than usual, because pregnancy is a recognized trigger for melasma. Confirm anything specific with your own clinician.

Disclosure: Glow & Gild earns a commission when you buy through links on this page, at no extra cost to you. It does not change which product we recommend, and no brand pays for placement here. Read the full disclosure.

How We Picked

We chose four widely sold, fragrance-free products that fit the shorter list most people end up with, and took the ingredient guidance from FDA drug labels and the American Academy of Dermatology rather than from ingredient lists circulating online. We have not tested these products, and nothing here is medical advice.

Everyone in this category says they tested twenty of these. We have not tested any, and we say so. What we did instead: compiled the published concentrations and ingredient lists, checked each claim against what the formula can actually support, and wrote down who each product is wrong for. The full method is published so you can check it.

The One the Labels Are Clear About

Topical retinoids are where prescribing information stops hedging. The label for tretinoin cream 0.025% states that it should not be used during pregnancy, and describes fetotoxicity in animal studies along with thirty cases of temporally associated congenital malformations reported over two decades of clinical use. There are no adequate and well-controlled studies in pregnant women, which is exactly why the labels read as they do.

That covers prescription tretinoin and, by the same logic most clinicians apply, cosmetic retinol and retinal as well. It is the one category where the standard advice — stop, and pick it up afterwards — is genuinely well grounded. Our retinol guide covers what it does when you return to it.

What People Commonly Keep

IngredientWhat the published material saysUsual role
Azelaic acidThe 15% gel's label puts it in the older Pregnancy Category B and notes under 4% systemic absorption from a topical 20% creamThe usual substitute for a retinoid
NiacinamideNo pregnancy-specific restriction in cosmetic useRedness, oil, pigment support
Mineral sunscreenZinc oxide and titanium dioxide sit on the skin surfaceThe most important step of all
Plain moisturizersHumectants, emollients, occlusivesItching and stretching skin
Hyaluronic acidNo pregnancy-specific restriction in cosmetic useHydration

Azelaic acid is the one worth knowing about, because it addresses several of the things pregnancy tends to bring at once: inflammatory breakouts, redness and post-inflammatory pigment. Its label language is notably softer than the retinoid labels, and the systemic absorption figure it quotes is small. See azelaic acid and mandelic acid vs azelaic acid for what it does and how it compares.

Melasma, the Reason Sunscreen Matters More

Melasma — the brown or gray-brown patches that appear across the cheeks, forehead and upper lip — is common enough in pregnancy to have been nicknamed the mask of pregnancy. The American Academy of Dermatology describes pregnancy as one of the triggers that causes it, and notes that it can fade after delivery.

Sun makes it worse: in the AAD's words, sunlight causes the skin to make more pigment, which can darken existing melasma and cause new patches. Their advice is a wide-brimmed hat, shade, and broad-spectrum SPF 30 or higher applied throughout the day — and for melasma specifically, dermatologists often recommend sunscreen containing zinc oxide, titanium dioxide or iron oxide.

  • Reapply, rather than relying on a single morning application. The AAD's melasma advice is explicit about throughout the day.
  • Iron oxides are worth seeking out, which in practice means a tinted mineral sunscreen — see best tinted sunscreens.
  • Do not start a pigment-fading routine mid-pregnancy without asking. Several of the usual actives are the ones under discussion.
  • Expect patience. Melasma that is triggered by pregnancy often improves after delivery on its own.

A Routine That Survives the Shorter List

  1. A gentle, fragrance-free cleanser, morning and night — see best cleansers for dry skin.
  2. A plain moisturizer, applied more often than usual if skin is itching as it stretches.
  3. Mineral sunscreen every morning, reapplied if you are outdoors.
  4. Azelaic acid or niacinamide if you were treating breakouts or pigment before, and your clinician agrees.
  5. Nothing new in the first trimester unless there is a reason. It is the worst time to be diagnosing whether a reaction is the product or the pregnancy.

Two practical notes. Fragrance sensitivity often increases in pregnancy, so fragrance-free is worth defaulting to even if you never needed it before. And body skin gets itchier as it stretches: a large tub of plain cream used generously does more than any stretch-mark product, none of which has good evidence behind it.

The Ordinary Azelaic Acid Suspension 10%

1 — The usual retinoid substitute

The Ordinary Azelaic Acid Suspension 10%

What’s in it

  • Labeled 10% azelaic acid in a cream-like suspension
  • Sold in 30ml and 100ml
  • No fragrance listed

It covers breakouts, redness and post-inflammatory marks in one step, which is most of what people miss when they stop a retinoid.

Who it’s not for

Anyone who has not cleared it with their clinician, and anyone who dislikes a silicone-heavy texture.

$12.20 · View on Amazon

Amazon price as of October 17, 2026, 03:02 UTC — details

#ad — how we’re funded

The Ordinary Niacinamide 10% + Zinc 1%

2 — Oil and redness, cheaply

The Ordinary Niacinamide 10% + Zinc 1%

What’s in it

  • Labeled 10% niacinamide with 1% zinc PCA
  • Water-based gel texture
  • No fragrance listed

Niacinamide carries no pregnancy-specific restriction in cosmetic use and covers oiliness and redness, which pregnancy often amplifies.

Who it’s not for

Anyone whose skin pills with the zinc, and anyone looking for a pigment treatment on its own.

$6.00 · View on Amazon

Amazon price as of October 17, 2026, 03:02 UTC — details

#ad — how we’re funded

Blue Lizard Sensitive Mineral Sunscreen SPF 50+

3 — Mineral sun protection

Blue Lizard Sensitive Mineral Sunscreen SPF 50+

What’s in it

  • Zinc oxide-based mineral filter
  • Broad spectrum, water resistant, per the label
  • Fragrance-free

The step that matters most here, in the filter type dermatologists recommend for melasma-prone skin.

Who it’s not for

Anyone who dislikes the cast mineral filters leave — a tinted mineral formula solves that and adds iron oxides.

$8.97 · View on Amazon

Amazon price as of October 17, 2026, 03:02 UTC — details

#ad — how we’re funded

Vanicream Daily Facial Moisturizer

4 — A plain, fragrance-free moisturizer

Vanicream Daily Facial Moisturizer

What’s in it

  • Short, fragrance-free formula
  • Ceramides and hyaluronic acid, per the brand
  • Lightweight, non-greasy finish

Fragrance sensitivity often rises in pregnancy, and this is about as short and unscented as a facial moisturizer gets.

Who it’s not for

Very dry skin in winter, which will want a richer cream at night.

$13.97 · View on Amazon

Amazon price as of October 17, 2026, 03:02 UTC — details

#ad — how we’re funded

Skip This One

Ingredient blacklists with no source attached

The pregnancy-safe lists that circulate online rarely cite anything, and they disagree with each other constantly — the same ingredient appears as forbidden on one and fine on the next. The labels are public, specific and free to read: tretinoin's says it should not be used in pregnancy; azelaic acid's is notably softer and quantifies systemic absorption. Where a label is quiet, that is a question for your clinician rather than for a listicle.

Frequently Asked Questions

The label for tretinoin cream says it should not be used during pregnancy, and the same caution is usually applied to cosmetic retinol. Ask your clinician.

Sources

Who wrote this

By Sawyer V.. An enthusiast who’s genuinely into this: I read the manufacturer documentation, compile the published percentages, and do the arithmetic. No lab coat.

What I don’t do: test products, accept free product, or accept payment for placement. I hold no clinical credential and don’t claim one. How we pick.

Published September 24, 2026 · Last updated September 24, 2026

Glass bottle of a clear exfoliating liquid on a dark surface

Ingredient monograph

Azelaic Acid

Redness, acne and pigment from one molecule, and the standard retinoid substitute in pregnancy. 10% versus 15%, honestly.

Clear serum texture pooled on dark glass

Ingredient monograph

Niacinamide

Barrier, oil, pores and pigment from one cheap molecule. Why 5% is the evidence-backed dose and 10% is the marketing one.

A man applying cream to his forearm

Roundup

Best Tinted Sunscreens

Tinted sunscreens chosen as sunscreen first — and why the iron-oxide tint matters for pigmentation-prone skin, not just for looks.

Top pick: EltaMD UV Clear Tinted Broad-Spectrum SPF 46

A jar of gentle cream on a dark background

Concern guide

Skincare for Sensitive Skin

Most self-diagnosed sensitivity is a damaged barrier, fixable in a fortnight. How to tell, and how to rebuild afterwards.

Two blank-label dropper bottles on dark linen beside a quartz gua sha and a sprig of leaves

Comparison

Mandelic Acid vs Azelaic Acid

Mandelic acid and azelaic acid compared: what each does, what the evidence shows, and which suits your skin.

Nothing here is medical advice. Editorial policy · How we pick · Affiliate disclosure