The Routine
| Step | Morning | Night |
|---|---|---|
| 1. Cleanse | Optional — water or a gentle cleanser | A gentle cleanser |
| 2. Moisturize | A light moisturizer | A moisturizer |
| 3. Protect | Broad-spectrum SPF 30 or higher | — |
The American Academy of Dermatology's advice covers each step. Limit washing to twice a day and after sweating, with a gentle, non-abrasive cleanser that does not contain alcohol. Choose a sunscreen labeled broad spectrum, SPF 30 or higher and water resistant, and when you are outdoors, reapply about every two hours or after swimming or sweating.
What to Add, and When
Once the three steps are a habit, add one active ingredient at a time, starting with the concern that bothers you most. Our starter actives guide sequences them over twelve weeks, and routine order covers where each one goes.
| If you want to… | Start with |
|---|---|
| Fade dark spots | Vitamin C or azelaic acid |
| Clear breakouts | Salicylic acid or benzoyl peroxide |
| Smooth lines and texture | A retinoid, started slowly |
| Calm oiliness | Niacinamide |
- Do not start several new products at once — if something irritates, you will not know which.
- Skip scrubs and harsh toners while your routine is new.
- Keep it fragrance-free at first: the FDA notes that fragrance components can cause reactions in some people.
